“I hate waking up every morning and going to work. Can’t wait for the weekend to come.” At some point in time or another, am sure you’ve heard your friend or colleague say this to you.
Ever wondered why? …that terrible train ride? the mean Manager? a pathetic pay? Well you could be right, but I believe the real reason is that they have lost their purpose of work.
Do you, as a leader, help your employees find their true purpose of work? In their book “The Why of Work“, Dave and Wendy Ulrich ask “How do great leaders create, for themselves and others, a sense of abundance (meaning, purpose, hope, pleasure) that not only engages employees but also delivers value to customers, investors, and communities?”. That is exactly what we leaders ought to do every day.
Why is Purpose (or Meaning) so important?
Let me start with a story first (I love stories, by the way). A boy was walking along the woods one hot summer evening and he came across three workers at a construction site. All of them looked dirty and sweaty by the end of the day. The first worker looked very tired and dejected. The boy asked him what he was doing, and he replied “I am nailing these wooden planks”. The second worked had a tired and unhappy expression on his face. The boy asked the same question to him and his reply was “I am building a house”. The third worker, despite the summer heat, looked happy and was whistling a tune to himself. When asked what he was doing, he cheerfully replied “I am building a home for a family”.
No matter what your job, it is there for a reason. When you understand that reason – and how it makes the world a better place for someone else – you have figured out the meaning or purpose of your job. An individual who truly understands the purpose of her job will be happier and more engaged in her work. You add up each and every such ‘engaged employee’, and that’s when you get a great team, a great company. From the CEO to managers to employees, everyone will feel aligned to the common goal of the company… and your customers will feel that difference.
The 3.5 things you should NOT do as a Manager
Leaders should be meaning makers. As a leader you should set a direction that your team will aspire to follow. If you want your team to discover their purpose of work, avoid making the following mistakes.
1. Write a fluffy meaningless Mission Statement
Many companies come up with mission statements that are banal platitudes like “We shall deliver highest standards of professionalism to achieve sufficient profits”. Compare it with that of Southwest Airlines: “The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.”
Create a mission statement that differentiates your company from the rest, one that defines ‘what business your company wants to be in’, one that is meaningful to all stakeholders, and most importantly one that inspires and excites your team to wake up every morning and feel happy and proud to go to work.
2. Create hierarchies and titles that demotivate people
Hierarchies and reporting lines are important to ensure proper functioning and accountability. But if they create a culture gap, if people start to become demotivated because their job titles make them feel inferior to others, you are doing something totally wrong. As a leader you should develop a corporate culture that makes every employee feel important. I often reiterate and reassure my team that their job is as important to the company’s success as our CEO’s. Whether the person is a CXO, a janitor, a sales executive, a clerk, a manager, an accountant, you name it, every job is equally critical to the company’s success in its own way.
3. Set individual goals that do not align with organizational goals
Always connect your team members’ personal goals to the company goals. In an earlier blog post I mentioned how in my company we ask employees to list down what their target performance objectives should be, instead of Managers pushing these goals top-down. This is a great process where you, as a leader, can steer your team’s KPIs as well as their motivation and drive in the same direction as your company’s overall objectives. In this process the Manager is just a facilitator, helping her team take individual ownership by reflecting on the core purpose of their own respective jobs.
3.5 Ask the “What” question instead of “Why”
Very often we tell our team what to do. We make project plans, WBS, PDCA cycles, action items with owners and deadline assignments, etc. These are all the “whats”. How often do we tell them the “whys” or ask them the “why” questions? If you sense one of your employees appears disengaged, have an open conversation with her. Instead of asking what are her current activities, ask her “why are you doing these”? With this “why” question you can allow her to explain, in her own terms, the following:
- What purpose does my work serve?
- Who will experience the results of my work?
- What value will my work bring to them? and,
- If I accomplish my work, what positive effect will it have on them?
Most people want to know their work means something positive to someone eventually. But they are often left clueless because their leaders don’t take ownership to help them in that process. Follow the above 3.5 steps, start helping your team today. Turn them into a truly engaged team by making them realize they are not simply nailing boards, but building a dream home for a happy family.