Here are five tell tale signs that it’s high time you changed your price, or consider a different pricing strategy:

1. Your competitors are charging higher prices for inferior products
2. Your storefront is plastered with SALE signs
3. Your cash on hand (at the end of quarter/year) is taking a nose dive
4. Your sales teams are heavily relying on price cuts to close deals
5. Your business is attracting disloyal bargain hunters (but, your company’s mission statement never said you will be a discounter)